The seller is correct that this is a wonderfully designed "best wishes" card. It wasn't made by Dennison but by Hallmark. This Kansas City firm issued a set of (I think) four different designs in the later 1920s, all with the back background and all meant to be folded like a tent card.
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Mark B. Ledenbach's vintage Halloween collectibles blog.
Vintage Halloween Owl, Black Cat and Pumpkins Bridge Tally - Hallmark - HTF!
The seller's description of this tally as being hard-to-find is a welcome understatement. I love paper and wasn't able to acquire one of these until recently. As tallies go, this is royalty. It is large, very colorful and a rare example of Hallmark producing an exquisite Halloween item. Because of the many pointed edges on this masterpiece, to find one in near-perfect condition or better is challenging. I would expect that this design gem would bring a price several multiples of the opening.
07/01 Update: This brought $304.88, a perfectly ridiculous price driven to the never-to-be-repeated stratosphere by two determined, if not addled, bidders.
Lot of 10 Vintage Gummed Witch Face Stickers Halloween Reflective
The RSIN of this enveloped set of 10 gummed silhouettes is 2, meaning "rare."This set was produced in 1925 by Hall Brothers and sold for a single season. Hall Brothers changed their business name in 1928 to something much more familiar today, Hallmark.
03/30 Update: Prices for many items have been soft on eBay. Tax season? This fetched only $60 when they routinely fetch $85.
2 Very Rare Vintage Halloween Cards, with Cut Outs, Unused, Made in U.S.A.
Both of these rare cards were made during the 1930s by Hallmark. The mark showing an H within a circle was one the Kansas City firm used at that time.
Vintage Halloween Place Card Cardboard Unused Die Cut Jack-O-Lantern Name Card
The seller describes this as being in "perfect condition." It isn't. The prop allowing the place card to stand has been torn away on the one end, effectively rendering this typically $10 place card in truly perfect condition nearly worthless.
Wonderful vintage Halloween party invitation - 1920's - great colors & graphics!
Wow, someone sure overpaid for this rather common invitation issued by Hallmark. These typically trade hands for $20-30, so this result surely makes the seller smile while the buyer should be crying.
"VINTAGE HALLOWEEN~BRUNDAGE STREET URCHIN~PLACECARD~EARLY 1920'S"
This place card is one of several that Hallmark sold in the later 1920s as part of their small "Hallowe'en Novelty Box" assortment. The large box, identical except for dimensions to the small box, can be seen on page 164 of my newly published third edition.
Vintage HALLOWEEN Place Card Witch JOL Goblin 1930s First I've Seen !
This interesting item was manufactured by Hallmark in the later 1920s. There were ~4 different designs against a black bottom and these comprise a full set.
Vintage Halloween Tally Card
This great tally was made by Hallmark beginning in the later 1920s.
OLD Halloween die cut perched owl against the moon Hallmark
This smallish perched owl diecut was made by Hallmark in the later 1940s. It was sold as one diecut of a boxed set of diecuts. (Hallmark didn't seem to have a standardized set of diecuts sold in their larger box, but seemed to have a varying assortment they sold over a handful of Halloween seasons.) You can see what the box looks like if you turn to page 164 of my new third edition. (Hallmark sold place cards in a smaller, otherwise identical box.)
1930s-1940s Original Halloween Clown/Hobo Jack-O'Lantern Decoration
This smallish diecut was made by Hallmark and may be one of their more interesting designs from this series. This was made as one diecut among many that would be sold in a boxed set. The box, and other diecuts to the set, can be seen on page 145.
Vintage HALLOWEEN NOVELTY BOX w/ DECORATIONS Witch Cats Pumpkin Boogie Houses
This lot consisted of a mish-mash of goods from a variety of manufacturers. The box was made by Hallmark as were two of the small diecuts. The cat face diecut was made by Dennison. The desirable items in the lot, aside from the box, were the two Boogie Houses. I believe that full retail on the Boogie Houses is $90 each, so the buyer of this lot did quite well overall.
4 Diecut Circa 1930 Halloween Placecard Table Decorations Black Cats Pumpkins
All of these fine place cards were made by Hallmark. I think they more likely date to the very late 1920s.
Vintage Halloween Place Card Mint
This place card was made by Hallmark in the 1930s. The manufacturing mark used at that time was a simple “H” within a circle. (You can see it toward the right end of the card.) Hallmark’s designs then were, for the most part, rather pedestrian. Today’s market doesn’t value Hallmark’s vintage output in the same manner as it does the vintage output from Beistle, Dennison or Gibson.