This desirable tally was produced by Hallmark during the later 1920s. Smoking was so socially acceptable at that time that little thought was given to producing a tally with a pipe-smoking JOL. Although this minty tally is already at a strong $51, it has much more room to run in the 5+ days until the auction concludes.
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2 MINT Antique Vintage Halloween Party Invitation Decorations, Whitney? 1920s
These were both produced by Hallmark during the 1920s.
04/09 Update: These two Hallmark invitations sold for a pittance compared to what they typically fetch. The invitation in front is more common than the other, yet still usually brings $50-60 alone. The other card, less often seen, usually brings $70-80. What accounts for this weak result? Is small paper losing a bit of its luster? Is it simply be due to the vagaries of eBay?
Vintage Halloween Graveyard Pop-Up Decoration, Hallmark 1960s, Original Envelope
An interesting market segment that has recently gotten definite heat are pop-ups from the 1960s. Those produced by Hallmark seem to be especially hot. I’ve recently sold several 1960s Hallmark pop-ups. Although their Haunted House is perennially popular, this 1960s graveyard pop-up is almost never seen. The fact that the original envelope is extant is a definite plus. It looks to be in very-fine-plus or better condition. This is definitely worth acquiring. I know this seller. He is a long-time collector and a truly nice person.
08/15 Update: I’m glad to see this fine pop-up fetched $280.
Vintage Halloween Place Cards Lot
This partial set of place cards was produced by Hallmark during the later 1920s. (The H within a circle is the mark Hallmark used at that time.) Hallmark undoubtedly used the imagery under license from Nash, as this imagery was first used by them as part of their postcard line. (I don’t have my postcard reference with me just now, so I am citing Nash from what may be a faulty memory!) These Hallmark place cards are fairly common. The child in the spotted costume may be the hardest to find of the four shown. The seller is asking $300 for them. I feel an achievable total would be $70-85.
4 Unused Tally Cards w/ Tassels Owl on Moon with JOL, Vintage Halloween c.1930’s
These tallies were produced by Hallmark, almost certainly in the late 1920s. Hallmark small paper has escalated rapidly in price over these last three years - and deservedly so. The cleverness of their designs and brilliant use of color make them poppers in a display case. That said, the ending price at $215 each, seems excessive.
VINTAGE 1930s 6 HALLOWEEN PAPER DECORATIONS
6 1920s-30s Halloween Placards~Ghoulish Ghost~Wicked Witch~Witch/Broom/Moon*Mint
Vtg Halloween Hallmark Diecut Place card Cat Owl JOL Moon H83 - Unused, Rare!
The apogee of Hallmark’s design aesthetic was reached with the intricately colored items from this set issued in the late 1920s. There is a tally of the image with the cat and owl playing cards that is quite a bit larger than the identical image on this place card. There is an even more intricate invitation from this same set. Prior to my acquiring one recently, I had never seen this place card before. I have come to appreciate Hallmark’s output from this narrow range of years. If you appreciate the best of small paper, this card is one you must acquire.
Vintage 1930's Halloween black cat jack o lantern day cards post antique vampire
Hallmark produced a wide variety of these small, non-embossed diecuts on a thin cardboard stock during the later 1920s and into the 1930s. For a long time I thought these items were produced by Whitney. However, as I added to my collection of items actually marked by Hallmark, I began to see that many of these diecuts appeared as images on their tally and place cards.
Some firms were disciplined about marking their individual items. Dennison was probably the most disciplined, followed by Beistle beginning in the 1930s. Hallmark falls in the vast middle with Whitney surely being the least disciplined.
04/23 Update: This sold for $16.50.
Old Halloween Name Cards in Original Box Witches Pumpkins Children
Halloween Vintage Tally, 2 Arched Black Cat Tallies, Heavy Silvery Highlighting
VINTAGE 1930's Hall Mark HALLOWEEN Party Tally Place Card BLACK CAT Scares LADY
Vintage Halloween Gummed Foil Seals Stickers Witch Moon Jack O Lanterns Dennison
VINTAGE 1920’s HALLOWEEN Witch With Broom Planets Stars Tally Card
Vintage Halloween Cat Diecut 1950's Hallmark
I'm glad to see this seller listing some fine material. She is one of the rare long-time collectors who has long loved small paper. You would be hard pressed to find a nicer person in the hobby! You can buy from her with confidence. This mini-diecut is definitely something Hallmark issued, but I believe they issued this in the later 1920s through the early 1930s. They used this glossy stock with red backing only during that small interval.