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Mark B. Ledenbach's vintage Halloween collectibles blog.

VINTAGE HALLOWEEN DENNISON GUMMED Seals SILHOUETTES 12 PACK Owl USA Diecut

Dennison boxed goods have been on a tear of late. There was a time perhaps as recently as 2022 when the interest in these little gems of superb design flagged somewhat. (Dennison boxed goods was a market segment I avidly collected very early on. I long for those days from the early 1990s when complete boxes in near-mint or better condition would be offered for $20. I vacuumed up every one I could find.) This design, a tuxedo owl, was first offered in 1928 with a stock number of H842.

Vintage 1920's Dennison Jack O Lantern Acorn Halloween Seals - Full box of 20

It’s fun watching how the different segments comprising the entire vintage or secondary Halloween market change over time. A few seasons ago boxed Dennison items evoked some yawns. This has certainly not been the case over the last twelve months. I’ve been tracking boxed Dennison prices and to say they have strengthened would be spot on. And they should be strengthening. These boxed sets are largely ~100 years old. To find full boxes is truly something if you think about it. Seals have a tendency to clump and curl, so to find a full box of seals able to be displayed like the ones in this listing should achieve a strong result. Dennison items be they boxed, meant to be hung or meant to be displayed atop a table have long been one of my favorite segments. This particular set is compelling. The acorn faces are weirdly spooky and hard to find. They were offered for perhaps one or two seasons in the mid-1920s.

Very Rare Antique Vintage Unused Dennison Halloween Die cut Place Card

Even though I have a near-complete run of original Bogie Books and their brethren from 1909 through 1935 (I am missing the 1913 edition.), this place card being identified in a Bogie Book as being a Dennison item completely escaped my notice. It truly is a one-off from a Dennison design perspective. Who woulda thunk? Thanks so much to Anita R. for identifying it for me while she was visiting.

09/06 Update: This Dennison place card fetched a strong $224.50.

RARE Vintage DENNISON Halloween Party Invitation Pop UP Witch Card

This pop-up invitation first appeared in Dennison’s 1917 Bogie Book with a stock number of H30. Given the date of the event, the party-thrower was an early adopter, shopping for the newest Dennison products. These weren’t cheap at the time compared to other products, so it is fair to assume the party-thrower may have been well-to-do. It’ll be fun to see what this fetches.

Vintage Halloween SCARCE DUAL SIDED PUMPKIN HEAD GARLAND BANNER 24" EARLY

Dennison produced small garlands for two seasons starting in 1926. They were sold as enveloped sets called String-Em-Outs. I know of only two designs. This listing shows 6 JOLs. A complete string consists of 27 identically dual-sided connected JOLs. The real treasure with the String-Em-Outs are the envelopes. Feast your eyes on the two in the collection on page 263.

Vintage Halloween Bat 1920’s Dennison

This non-embossed bat was produced by Dennison. A slightly more colorful iteration first appeared in their 1920 Bogie Book with a stock number of H62. I suspect this one was produced in 1919 or 1920. What I do know is that either variant seldom comes available, especially in this near-mint condition. I appreciate this seller’s no-nonsense listing style. It is something Jack Webb would love with his “Just the facts, Ma’am” demeanor. (Am I dating myself?) I would love it if more sellers would adopt this efficient style.

08/15 Update: This diecut fetched $104.

Vintage Devil Halloween Party Invitation

This is actually a diecut. Dennison produced this only for the 1926 and 1927 seasons. They assigned it a stock number of H444 and weirdly classified it as a “large cardboard cut-out,” while also reporting its height as 5”. This design is exceedingly rare and typically trades in the $250-300 range. Sadly, the condition of this example is so bad it will surely struggle to reach 10-15% of that level.

Dennison Vintage Halloween Spook Ghost Seals sticker holiday H 468 box

Based on the stock number, this box of seals was probably released in 1915. It is a rare design - one that I had not seen before. I decided not to be a bidder as I have a bias against products that don’t have at least half of their stated contents. This arbitrary cut-off may be dumb, for it is possible I won’t see this again. However, other factors weighed against a bid. The seller didn’t provide many photos and puzzlingly said the box was “full and unopened.” The seller later added a needed clarification. So, the central question for me is this: Was the ending price of $405 justified for a box with 4 of 25 seals? I say no, but at least two of the bidders disagree.

Dennison, Vintage Halloween, 1920’s Boxed set of 6 Owl Diecuts

One of my favorite market segments is the boxed Dennison products. I began collecting these early and that fervor remains unabated. There has been a noticeable and sustained uptick in interest (and therefore, prices…) for Dennison boxed items, especially for those items produced with their Art Deco look issued from 1928-1932. I had two Dennison boxed items in my recent auction. Both were strong performers. This box of owl cut-outs is a stolid design, yet is doing quite well with over six days to go as of this typing.