Although this actually sold with a BIN of $375, given the condition I was surprised it sold at that price point. Dennison, like pretty much every business during the Great Depression, had to scramble to survive. They released this design in 1930 on thin-stock yellow paper, and probably restricted the print run to ensure they sold everything they produced at full retail through their stores. It is a great, eye-catching design, rivaling the other door hanger design released that same year. (See the top of page 143.) Dennison played their cards well as they survived the Great Depression, unlike so many of their smaller competitors.
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Vintage Dennison COME IN Halloween Sign with Jack O Lantern & Black Cats
Dennison issued at least four door hanger designs. Two are pretty common, two aren’t. This is one of the latter. I can’t recall seeing one for sale in decades. Given how thin the paper Dennison used at this time was, few of their products have traversed the decades well. The damage this piece has sustained is minimal. I am not surprised this door hanger fetched such dollars - as did its 1930 mate offered by the same lucky seller.
VINTAGE DENNISON HALLOWEEN CARDBOARD DOOR HANGER DECORATION HALLO-INN MINT !!!
HALLOWEEN DECORATIONS Hallo' Inn Door Hanger and Bat 1960
This door hanger was made by Dennison and first appeared in their 1930 Price List pamphlet with a stock number of H6601/2. My reference assigns it an RSIN of “3” but I feel a change to “2” is warranted. The condition is not ideal. Is this one of those instances when rarity trumps condition? See page 143 for the “Come In’ door hanger which should have a changed RSIN of “1”. I’ve seen it once in 30 years.
10/09 Update: This duo sold for $230.94.