This design belongs to a set of twelve that Beistle produced for a long time beginning in 1932. All are common enough that you’ll see each design multiple times every year. The trick in collecting diecuts from this set is to get the earliest pressing you can. (Admittedly, many collectors couldn’t care less about this distinction. I get this. However, for those kindred spirits, read on.) I arbitrarily divide the pressing history for these diecuts into three phases. The three embossing levels can be generally described as heavy, moderate and light with the production dates roughly corresponding to 1932-1941, 1946-1949 and 1950-1954 respectively. When the stamping plates were new, the embossing was deep and rich. As they became worn, the embossing became shallower. The example this fine seller is offering is from the third embossing phase. The value delta between phase one and phase three is about 20%.
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Mark B. Ledenbach's vintage Halloween collectibles blog.