I was surprised to see that this sold for what it did. This non-embossed diecut produced by Merri-Lei is common. It is part of a packaged set that typically includes a black cat, a JOL and a skull. None have the design aesthetic that elicits a “wow!” (That is a polite way of saying they are uninteresting.) This particular example has water-staining and some speckling, yet it brought nearly $50. They generally trade in the $18-25 range, so the buyer paid a premium.
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Mark B. Ledenbach's vintage Halloween collectibles blog.